When working with classic sales, we know that we need to implement specific efforts such as cold canvas to achieve some concrete results. Unfortunately, the same understanding is not quite applicable to many sellers when it comes to social selling methodology. Here is another lack of understanding and understanding that you also need to make regular efforts on, for example, LinkedIn to get topics through this free crm systems.
- This is the focal point of the third and tentatively final section of the series “How the modern salesperson works with sales”. There has been conversation with the experts also regarding the same. Classic Sales is about what you can do to work with your sales efforts throughout the sales funnel, whether it be classic sales or social selling.
- We also talk about how you can measure the various stakes in order to partly assess whether you make enough stakes and partly to measure the effect and results.
If, after reading and listening to this episode, you have gained courage on the previous two episodes, then you will find them here.
How does the modern sales funnel work?
When working with sales efforts, whether it be classic sales or social selling, it is incredibly important that we have control over what it is for a customer journey that the modern decision maker typically completes when he or she has to buy a given product or service. The use of the faculty management software comes important here.
We must use this knowledge to adapt our efforts in relation to, for example, quantity and intensity and, not least, relevance and quality. We do this precisely by “mapping” the customer’s (digital) customer journey towards our internal sales process, thereby ensuring that we implement relevant efforts at the right time and place.
This exercise also aims to identify what kinds of content you or others in your business need to produce in order to “hit” your potential customers whether they don’t have a specific need right now or if they’re actually heading down the bottom part of the sales funnel.
- Share of the buying process that the modern decision maker himself takes 60%
You need to work more with asynchronous sales efforts
The modern salesperson is also conscious of working with what I call asynchronous sales efforts. By that you mean that you as a salesperson with the social selling methodology can make lots of sales efforts which does not require that the customer absolutely listen to you here and now. Using the best free crm software brings the best results there.
When you make cold canvas or a customer meeting (either via Skype or a physical meeting), this is what we refer to as a synchronous sales effort. The customer simply needs to be at the other end of the telephone line or on a Skype call or with you in a physical meeting room. This assumption means that you are dependent on the customer wanting to do so and have time in their calendar for it.